The New Museum’s “Rainbow Festival” Spring Gala featuring Shamir
On the evening of April 4, 2016, a rainbow ribbon installation hung above guests while bikes filled with larger-than-life,multicolored flowers paired for a vibrant cocktail hour. Spring Studios wasbuzzing with bright attire including multihued,patched suits, a couple of inventive wigs and hair extensions, and even a paircurly rainbow horns.
Working in tandem with the New Museum, Empire booked Shamir – aLas Vegas native with killer vocals that perfectly match this year’s theme.Shamir delivered an electro-pop disco performance, including his hit single“Hot Mess.” He also exclusively debuted his unreleased track from his newalbum, “Demon”, and performed it for the very first time at the gala.
DKNY served as the main sponsor for the gala, which raised $2million for the museum. Following a live auction of paintings with Simon dePury in all his glory, over $300,000 was raised.
Throughout the night, legendary DJ Stretch Armstrong kept guestsentertained, including DKNY’s creative directors Maxwell Osborne and Dao-Yichow, Mia Moretti, Jeff Koons, Casey Fremont, Cynthia Rowley, Swizz Beats,Michael Stipe, Ugo Rondinone, John Giorno, and Massimiliano Gioni.
For this colorful engagement, we proudly served as entertainmentproducer, including talent buying, talent management, on-site management, andtechnical oversight. Now in our third consecutive year of producing this event,we are grateful that New Museum continues to choose to partner with us todeliver quality results.
To learn more orjoin, please visit http://www.newmuseum.org
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
