Executive Fight Night VI

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May 1, 2016

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​Would you go through weeks of hardcore boxing training while working full-time and then climb into the ring in front of hundreds of your friends and coworkers for a great cause?

That’s what 16 amateur fighters did for “Executive Fight Night,” a semi-annual Vegas-style boxing event designed for business executives to blow off some steam and raise funds for a good cause. Empire Japan was once again proud to produce such an exciting event.

On May 20th, the sixth and latest fight night was held at the Tokyo Grand Hyatt. 400+ spectators were wining and dining as their friends and coworkers fought it out in the ring.

Of course, EFN is not just about blowing off steam and testing ones physical ability. Over ¥10 million in proceeds from this event, a EFN record, has been raised for Shine On! Kids, an organization devoted to bettering the lives of children in Japan who are battling cancer.

Empire once again proves to be the leading producer of fundraising events and was thrilled to help produce yet another successful Executive Fight Night.​

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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