The Goo Goo Dolls Perform for a Major Technology Conference
Empire recently worked to provide headline entertainment at an annual user conference that brings together thousands of thought leaders from the fields of business & information technology to solve the world’s most complex business technology problems.
For this year’s conference, the first in Las Vegas, conference producers, Invision Communications, chose Empire as their partner to secure and produce the headline entertainment for the opening night Customer Appreciation Event.
Working closely with the Invision team, Empire supported an artist selection process and was able to quickly deliver multi-platinum selling and Grammy-award winning artists The Goo Goo Dolls. Fresh off their new record release, the Goo Goo Dolls delighted the crowd of approximately 4,000 attendees with all their classic songs including Iris, Slide and Broadway, as well as a mixture of new music from their latest release.
The Goo Goo Dolls performed on a massive stage in the tiered Grand Garden Arena, underneath a monumental projection wall. DJ Ravi Drums played a warm-up DJ set prior to the band taking the stage. The band also participated in a VIP meet & greet.
Empire and Invision worked closely on all creative, logistic and production details to ensure a smooth experience for the client and band and to promote the best possible experience for the attendees.
Empire is a leading resource for delivering and producing headline talent for corporate conferences worldwide, and a proud to partner to organizations like Invision Communications.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
