Herbert Smith Freehills Summer Party
The annual summer party held by Herbert Smith Freehills, was held again this year at the Ritz Carlton with over 250 guests in attendance.
Special attention was given towards the decoration of the room with the usage of vertical banners hung from the ceilings as well as structures placed on the party floor.
The guests once entering into the room were instantly transported from Tokyo to the Middle East and Africa, the two main themes of the party.
Rin Nakashima on the Japanese Koto brought to the venue a wide range of sounds, with songs specifically arranged for this event. She was joined by her colleagues on guitar and drums and they rearranged well known songs in a Middle Eastern and African fashion further adding to the ambiance of the evening.
The party finished off with a special sand art performance by the duo group Emullenuett with images shifting and constantly changing on the screen, a journey that took the guests around the world and the various regions that Herbert Smith exists.
Empire’s Tokyo-based Asia division was responsible for all event production and management, technical production, and artist coordination.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
