Empire in Rio on the Eve of the Olympics
One the eve of the 2016 Olympic Games, Empire kicked off the festivities by producing two high-profile reception events for Worldwide Olympic Sponsors Panasonic and Bridgestone.
Panasonic’s reception event took place on top Sugarloaf Mountain, a UNESCO World Heritage site. Empire proposed and secured this venue for not only the reception party, but also as a technology showcase called the “Panasonic Stadium of Wonders”, which will be open to the public throughout the Olympic Games. Sugarloaf is also the site of the Empire-produced Panasonic Find-Your-Dreams CityCam web activation featuring Neymar Jr., which can be seen here: http://find-your-dreams-rio2016.panasonic.com/2016/
Guests arriving at the reception via cable car were treated to the vaunted panoramic views of Rio, including Copacabana and Corcovado Christ the Redeemer. Following a dramatic sunset, the party began. Entertainment planned and delivered by Empire included a live Bossa Nova band and performance by 20 Samba dancers and musicians, including the 2016 Queen of the Rio Carnival, Clara Paixão.
At the same time, down on the Copacabana Beach at the famed Copacabana Palace Hotel, Empire helped new Worldwide Olympic Sponsor Bridgestone celebrate their first summer Olympics with live performances by Bossa Cuca Nova and São Clemente Samba School.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
