Empire Delivers General Colin Powell for an International Investment Conference
In the beginning of October, Empire delivered former Secretary of State, and retired General Colin Powell to speak at two separate engagements for an international financial investment firm in New York City. At the early morning event, General Powell participated in an intimate fireside chat before an audience of 30 renowned hedge fund and private equity founders. Throughout the interview and open Q&A session, the General discussed and answered questions on a vast scale of topics – from Cybersecurity to foreign policy; the state of the American economy, immigration and, of course, the upcoming 2016 US Presidential Election.
General Powell provided valuable insights to all those in attendance, helping them gain new perspectives on how global markets and investing may shift according to the current geopolitical landscape. Following the Q&A, the General participated in a brief meet & greet with the guests and dispersed signed copies of his book In Life and Leadership.
For the second event, held directly after the morning session, General Powell delivered a keynote presentation before an audience of well over 300 guests. With everyone packed into the auditorium, the General riveted the audience with stories of his childhood, nostalgic memories of his experiences with the Reagan and Bush administrations and shared his sentiments of continued optimism toward the United States and the direction the country is heading.
It was evident that both crowds were inspired by General Powell’s wisdom and insights; he was the perfect speaker for both events. Empire worked closely with longstanding partner, Washington Speakers Bureau, to contract and coordinate Colin Powell’s appearance.
Empire continues to be a leading resource in delivering keynote speakers, political experts and speakers of all areas of expertise for a variety of organizations.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
