Empire Helps Bloomberg Philanthropies Produce the Closing Performance at the Bloomberg U.S. - Africa Business Forum

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September 1, 2016

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During September’s United Nations General Assembly week,Bloomberg Philanthropies presented an important thought leadership conferenceentitled the U.S. - Africa Business Forum.

Held at the storied Plaza Hotel in New York City, the Forumincluded programming and remarks from President Barack Obama, former New YorkMayor Michael Bloomberg, various Heads of State and C-Level executives fromacross the African continent.

For the closing performance of the Forum, BloombergPhilanthropies called on Empire to provide the right entertainment to end theconference on a high note and reflect Africa, U. S. and New York City Culture.

Empire and Bloomberg worked together to design and present anoriginal collaboration featuring the African Children’s Choir from Uganda, theworld renowned Harlem Gospel Choir and rising star, Randall Haywood, a Juilliard-educated trumpeter.

The final product came together with an inspired renditionof ‘This Little Light of Mine’, a gospel classic performed in an African stylewith a New York City trumpet twist. The closing performance brought theaudience to their feet and provided the perfect ending to this extraordinarygathering.

Empire is a leading supplier of creative talent and originalperformances for international organizations, philanthropies, corporations andprivate individuals.

To Learn more about the U.S. – Africa Business Forum visit http://usafricabusinessforum.bloomberg.org/#/

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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