Empire's Hong Kong Office Produces a Boyz II Men Concert for a Corporate Incentive Program
In 2016 to capitalize on Empire's expansion in Asia, Empire opened a Hong Kong office to focus on the fast-growing Hong Kong, Macao and China markets. Among this office's first projects was the production of a special incentive program in Hong Kong to reward over 1,100top distributors from Japan.
The massive program held in the The Hong Kong Convention and Exhibition Centre consisted of an award ceremony and galadinner followed by a memorableBoyz II Men concert.
HongKong-themed videos created by Empire dynamically opened the ceremony andover 80 guests made speeches on the stage throughout the program. At the finalé of the gala diner, Boyz II Men took the stage to perform a 60 minute show that included their hit “End of the Road”, “I’ll Make Love” and “Water Runs Dry.” Afterthis unforgettableexperience, the international guests left the venue full of excitement.
Empire’s Hong Kong office provided turnkey event production services including the venue scout and coordination, design, logistics,catering, stage management, and international artist coordination to ensure asmooth experience for the client and to promote the best possible experiencefor the attendees.
With the opening of Empire's Hong Kong office, Empire builds upon it's existing presence in the Asia region and expands our ability to support major projects for clients based both in Asia and around the world. Please contact us for your next projects in Hong Kong and China.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
