The Lowline Wonderland Anti-Gala 2016
In November 2016, for the 4th consecutive year, Empireproduced the Lowline Anti-Gala at the Lowline Lab in the Lower East Side. TheLowline Lab is a long-term laboratory and exhibit open to the public thatshowcases the solar technology to sustain a variety of plant life. Over 100,000visitors have come to experience the preview of the urban underground parksince its opening in October 2015.
New York officials approved plans this past summer to buildthe world’s first underground park in the Lower East Side. This is a huge stepforward for the Lowline to convert a historic underground trolley terminal intoa subterranean public space. The Lowline is targeting to open in 2021, and inorder to get there they threw their annual Anti Gala fundraiser to help raise crucialfunds for the project.
Approximately 225 guests were greeted into the loosely themedWonderland event by peculiar characters dressed as a flirtatious Cheshire Cat, slickMad Hatter, tap dancing Tweedle Dee and Tweedle Dum, sleight of hand magicianWhite Rabbit, and Playing Cards painting the roses red while walkingthrough the mysterious fog enchanted surroundings.
Guests made their way into a seated dinner where they enjoyed adelicious meal by Pinch followed by a performance by Hammerstep, a hip hopbeatboxing tap dancing duo and a burlesque performance.
The program featured speeches by Lowline co-founders Dan Baraschand James Ramsey and board member Jolie Hunt who hosted the pledge, garneringover $50,000 in proceeds that directly benefitted the building of the Lowline.
DJ JD Samson closed out the event with her cool beats that kept theparty dancing into the night.
Empire is honored to serve as the Lowline’s event producers since2013 and proud to support the creation of the world’s first cutting-edge undergroundpark. To learn more about the Lowline, visit http://thelowline.org/
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
