The Bulgari Aurora Awards 2016
In 2016 Bulgari Japan launched the BVLGARI AVRORA AWARDS inorder to recognize and celebrate women who have made an exceptionalcontribution to Japanese society. Named for Aurora, the Roman goddess of dawn,the Awards aim to inspire all women in Japan by drawing attention to Japanesewomen of intelligence, talent, creativity and generosity who naturally bringout the radiant qualities of those around them, and shine a fresh light onsociety as a whole.
From initial concept through to the star-studded inauguralAwards event in Tokyo, Empire assisted Bulgari by facilitating the planning,creation and execution of every facet of the Aurora Awards. Launched onInternational Women’s Day in March 2016, a series of print and film interviewswith the participants were published throughout the year to promote eachAwardee's inspiring message to women throughout Japan.
The culmination of the year was the dazzling BVLGARI AVRORAAWARDS ceremony hosted by Bulgari Global CEO Jean-Christophe Babin and producedby Empire, held on November 29th at Tokyo Midtown and the Ritz Carlton. The 10Inspiring Women and their Recommenders, together with over 100 top celebritiesand media, walked the Golden Carpet and later participated in a gala partywhere Awardees shared their stories in diverse fields from charity andbusiness, through to music, cinema and the arts. The highlight of the eveningwas a private concert from acclaimed guitarist Tomoyasu Hotei, staged in tandemwith a stunning Bulgari jewelry show. (Digest Video)
Empire was honored to be intimately involved in thesuccessful planning and launch of the BVLGARI AVRORA AWARDS, once again provingits expertise in producing high-profile events around the world. With theirsuccess, the Awards are set to become an annual event, and we look forward tomore inspiring women and their stories.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
