Coalition for the Homeless ARTWALK NY
Since 1981, the Coalition for the Homeless has developed andimplemented humane, cost-effective strategies to end mass homelessness in NewYork City. Every day, the Coalition works to ameliorate the suffering of morethan 3,500 men, women and children by providing housing, emergency food &clothing, crisis services, job training and special programs for kids such as CampHomeward Bound.
On Thursday, November 3, 2016, the Coalition for theHomeless hosted their 22nd annual ARTWALK NY, bringing together more than 700Coalition supporters, artists, collectors, art-lovers and celebrities in theFlatiron’s Metropolitan Pavilion for an evening of festivities including a liveand silent auction of more than 100 pieces of donated contemporary art.
For the seventh consecutive year, Empire served as overall producer of ARTWALK NY. This year, artist Kenny Scharf washonored for his contribution to contemporary art, and Mike De Paola was honoredfor his continuous philanthropic support of the Coalition over the years.
Aileen Agopian auctioned off a magnificent selection of artpieces donated by some of the world’s most celebrated artists, including JennyHolzer, Wade Guyton, Louise Fishman, Ed Ruscha and honoree Kenny Scharf.
The evening, generously presented by Italian fashion houseMax Mara, began with hors d’oeuvres by Pinch Food Design and cocktails graciouslyprovided by VDKA 6100, Morris Kitchen, Peroni, Illegal Mezcal, and Perrier. Aselection of New York’s best restaurants, including Indochine, DB BistroModerne, Wildair, Sessanta, Rouge Tomate, The Odeon, Bar Bolonat, and MomofukuNishi provided tasting stations. Mah-Ze-Dahr Bakery, Morgenstern’s Finest IceCream, and Kreuther Handcrafted Chocolate offered luscious sweets, and CounterCulture poured espressos and lattes.
Throughout the night, guests bid on and purchased works fromestablished and emerging artists while grooving to tunes spun by DJ MiaMoretti.
Working closely with Coalition for the Homeless’ events teamand title sponsor Max Mara, Empire served as executive producerof the event and was responsible for aspects ranging from event design, layout,production and logistics to décor and restaurant coordination.
To learn more about the Coalition for the Homeless or to getinvolved and donate, visit www.coalitionforthehomeless.org
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
