New Balance Store Opening Celebration
To celebrate the opening of the New Balance flagship store in Harajuku, Tokyo, Empire brought vertical dance pioneer group BANDALOOP.
The perspective-changing dance company presented a graceful and dynamic performance, choreographed for an awe-inspiring activation on the exterior walls of the store. Two dancers presented various performances during the day, the first in the morning before the official opening of the doors as the immersive act stopped busy Harajuku crowds in their tracks for a social media-worthy photo. More exciting Empire-produced performances are soon to come from this boundless and innovative group.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
