Casper House Pop-Up in Soho
Our favorite online mattress retailer, Casper, opened their first-everNYC storefront at 106 Spring Street in Soho just in time for the holidays tooffer curious customers the opportunity to try out the brand’s innovative lineof sleep products. The innovative pop-up shop, dubbed the Casper House, is thethird iteration of the concept, following successful runs in Los Angeles andLondon.
Conceived as an illustrated house that “fell” from the skyto “land” inside a brick and mortar store, this playful store showcasedCasper’s whimsical nature and provided practical & cozy areas – in the formof bedrooms - for guests to try out the Casper product line. A mammothundertaking, we designed & built the four-bedroom house in just 3 weeks!
Upon opening, shoppers were invited inside to peruse thebrand’s wares and schedule 15-minute “trials”, and wander through the house todiscover its hidden gems as they queued for naps in one of the four bedrooms.From the mouse hole in the hallway, to the “secret room” accessed through thebookcase, visitors were greeted with playful surprises around each corner,allowing for a creative and fun shopping experience.
Casper House was openfrom November 2016 through February 2017.
See more on Casper's blog here.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
