Target 2017 Financial Community Meeting
Target partnered with Empire to produce their 2017 FinancialCommunity Meeting – an annual presentation to analysts and media. It was heldat 583 Park, where Target reported on their 2016 earnings and shared anoverview of plans for the future.
Attendees were greeted with breakfast before being seatedfor opening remarks by John Hulbert, Target VP of Investor Relations. The firstportion of the presentation featured CEO Brian Cornell, COO John Mulligan andCFO Cathy Smith focusing on investments in the business for the long-term.These include the enhancement of digital and in-store experiences alongside theevolution of stores and supply chains, and the introduction of new exclusivebrands across the apparel and home departments.
For the second portion of the presentation, Michael E.McNamara (EVP, Chief Information and Digital Officer) and Mark Tritton (EVP andChief Merchandising Officer) joined the other executives onstage to fieldquestions from the audience. Guests thenproceeded downstairs for a luncheon and the opportunity to network with the Targetleadership team.
Following the stage program, Target conducted a separateQ&A for the media. CNBC was also onsite for an exclusive interview with CEOBrian Cornell.
The brand messaging and aesthetic were most prominent in thecustom stage backdrop accompanied by sleek, white theater seating in the MainBallroom.
Empire is proud to collaborate with Target, a Fortune 50company, to create and execute this top-tier business communication event.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
