Playworks: Get in the Game Gala
Playworkscelebrated their third annual New York Get in the Game Gala, recognizing MostValuable Principal Sandra D’Avilar, of Brooklyn’s PS 9 and Most InspiringLeader, Dr. Risa Lavizzo-Mourey, President Emerita of the Robert WoodFoundation.
Thisschool year, the acclaimed nonprofit Playworks has provided safe, healthy andinclusive play for more than65,000 girls and boys in 110 schools across New York and New Jersey. This is just the first stop on their road toreach 200,000 kids here in our region by 2020 with safe and healthy play thatreduce bullying, increase physical activity, improve learning and promotesocial and emotional skills.
Theevening featured remarks from Executive Director of Playworks, Kim McCall,Founder and CEO Jill Vialet, a live auction led by Pat Tully, entertainmentfrom international recording artist ELEW, recess games, a friendly ping pongand basketball tournament, plus food and drink. Funds raised support theexpanding efforts of Playworks to bring the power of play to every girl and boyin New York and beyond.
Tohelp make this event a success, Empire produced the fundraiser at the elegantTribeca Rooftop venue where we transported guests from the ballroom to theplayground on the transformed rooftop space. Attendees enjoyed stunningManhattan views and experienced play through sophisticated and immersiveactivations of traditional recess games like Four Square and Switch, along withlife sized installations of Scrabble, Jenga and Connect 4.
Workingclosely with Playworks, Empire served as the event producer, managing elementsincluding venue, décor, technical production, and performing talent. Empire isa leading producer of fundraising events and we are honored that Playworkscontinues to work with us to produce successful events.
To support or learn more aboutPlayworks, please visit www.playworks.org
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
