Camp Casper: Solar Eclipse 2017
Casper (the sleep company) goes to Casper (the city in Wyoming) for the Eclipse!
On August 21st, 2017, the earth crossed the shadow of the moon, creating a total solar eclipse that travelled across the entire USA – and one of the best places to view this astronomical event was Casper, WY. So Casper (the sleep company) hit the road to create a once-in-a-lifetime luxury camping experience for 50 lucky customers and fans.
Partnering with Under Canvas, Alamo Draft House, and Outdoor Voices, Casper set up a pop-up campground 15 miles outside of town at the Trout On Inn, a picturesque venue along the shores of the North Platte River.
Upon arrival, guests were checked in to luxurious Safari tents provided each outfitted with 2 twin beds featuring Casper mattresses & bedding. Lunch was served out of Casper, WY’s own Mad Flatters food truck and outdoor apparel company Outdoor Voices organized float trips down the river and yoga in the fields. As afternoon activities came to an end, guests were treated to a sunset BBQ.
Following dinner, expert astronomer & Director of the Center for Astronomy & Physics Education Research Stephanie Slater, in town herself for the eclipse, stopped by & offered her insights into the cosmic coincidence and it’s effects on the human race throughout history.
The evening closed with a screening under the stars of Close Encounters of the Third Kind presented by Alamo Draft House on their renowned inflatable screen set in the horse corral.
A cowboy breakfast was set in the morning where guests enjoyed pancakes and coffee in eager anticipation of the coming eclipse. As the path of the moon’s shadow passed through the country, and total darkness eclipsed broad daylight guests looked up to marvel at the sight.
A farewell lunch was served by Impossible Burger.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
