HeForShe at the United Nations General Assembly

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September 1, 2017

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On Wednesday, September 20th, 2017 UN Women hosted their third annual HeForShe event, a global solidarity movement in support of women’s rights and full equality between women and men.

The HeForShe 10x10x10 Gender Parity Report took place at the beautiful Cipriani 42nd St. and brought together Heads of State, CEO’s of global corporations, and leaders of the world’s top universities to review the impact the #HeForShe campaign has made in each of these sectors internationally for the gender equality.

Empire acted as the overall event producer handling the audio, video, staging, scenic aspects and stage management of the program.

Hosted by Under-Secretary-General of the UN and the Executive Director of UN Women Phumzile Mlambo-Ngcuka and MC’ed by Senior Advisor to the Under-Secretary-General & Executive Director of UN Women Elizabeth Nyamayaro, the event featured each of the IMPACT and Thematic Champion’s strategies for effective change.

A highlight of the morning was His Excellency Peter Mathurika, President of Malawi’s moving speech and accompanying video of his nation’s work to end early childhood marriages. Other notable speakers included the CEO of Barclay’s, Jes Staley, Chairman of PriceWaterhouseCooper Bob Mortiz, His Excellency Sauli Niinstö, President of Finland, His Excellency Shinzo Abe, Prime Minister of Japan, CEO of Vodafone, Vittorio Colao, and John J. DeGioia, President of Georgetown University.

The event served not only as a reflection of the progress made, but pointed to the future of the initiative as six new champions were named to move the cause of gender equality forward in each of their specific sectors.

Some of the new champions include Andrew Wilson, CEO of Electronic Arts, Bruce Cleaver, CEO of De Beers, Giles York, and Chief Constable of the Sussex Police. These new champions have committed to making gender equality an “institutional priority”, agreeing to monitor the commitments annually. For more information on UN Women and the HeForShe initiative, go to http://heforshe.org

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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