The Inaugural Barclays Center Cares Gala
Empire recently worked with Barclays Center to produce the venue’s first-ever Barclays Center Cares Gala: Shining a Light on Brooklyn.
Held at The Liberty Warehouse in Red Hook on the shores of New York Harbor in Brooklyn, the event celebrated the venue’s charity arm and five years of partnership with the Brooklyn community since Barclays Center opened its doors.
The evening included red carpet arrivals, a cocktail hour and silent auction, a seated dinner and an after party. The Gala was hosted by FOX’s Rosanna Scotto and featured performances by Grammy Award-nominated classic soul artist Leon Bridges and DJ Chromeo.
Barclays Center CEO Brett Yormark recognized many Brooklyn community icons including Sustainability Award honoree, Scot Medbury, President of Brooklyn Botanic Garden, Culinary Leader Award honorees, Levy CEO Andy Lansing, and Alan Rosen, owner of Junior’s. Community Champion Award honorees included Rondae Hollis-Jefferson of the Brooklyn Nets, Anders Lee of the New York Islanders.
Proud Brooklyn native, actress Rosie Perez, presented the final Community Champions award to professional boxers Daniel Jacobs and Heather Hardy, and Bruce Silverglade, owner and president of Gleason’s Gym.
The final award of the night, The Vanguard Award, went to Scooter Braun, best known for managing Justin Bieber and Ariana Grande.
The evening ended with an after party and dessert reception featuring a dance set by electro-funk duo Chromeo.
Empire was proud to be selected by Barclays Center to support their work in the Brooklyn Community. To learn more about Barclays Center Cares, visit http://www.barclayscenter.com/bccares
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
