Commit to Vote Concert featuring Bernie Sanders in New Hampshire
On the eve of the nation’s first 2016 presidential primary in New Hampshire, the Bernie Sanders campaign contacted Empire to assist them in presenting an inspiring public concert and rally at the University of New Hampshire’s Whittemore Center. The catch: we had only 72 hours to plan and execute this historic event. Undeterred by the impossible time frame or the impending blizzard, Empire worked quickly to arrange the deliverables necessary to make the show happen.
The incredible lineup included performances by Edward Sharpe and the Magnetic Zeros, Young The Giant, Fantastic Negrito, Big Data, Matt Nathanson, Jon Fishman of Phish and Kat Wright & Friends and was hosted by Sports Illustrated Swimsuit model Emily Ratajkowski. Senator Bernie Sanders was then introduced by this star-studded group and delivered a powerful speech to the crowd of thousands of students, teachers, parents and children, encouraging them to be part of the political process, and to get out and vote. Sanders’ speech was well received and culminated with an original, never-before-played live song by Edward Sharpe and the Magnetic Zeros, Feel the Bern. The entire star-studded lineup then joined them on stage for a sensational finale.
Empire Entertainment partnered with C3 Presents to produce the concert, providing all technical coordination, lighting, audio, video projection and playback, show calling communications and onsite talent wrangling services. Working in tandem with the Bernie Sanders campaign and C3 Presents, Empire was able to deliver this one-of-a-kind performance supporting Senator Sanders in the hours leading up to the New Hampshire Primary. .
Empire is a non-partisan company that supports political campaigns, social and environmental rallies, not-for-profit fundraisers and activations with headline talent, production, technical and design expertise.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
