A Showcase Event for the New Pier 17 / Seaport District NYC Rooftop for The Howard Hughes Corporation
On December 11, 2017, The Howard Hughes Corporation partneredwith Empire to present a holiday event to showcase the brand-new Pier 17 rooftop,located at the Seaport District NYC. Before a panorama of nighttime viewsoverlooking lower Manhattan, the East River and iconic Brooklyn Bridge, esteemedclients, employees, and friends christened the rooftop, opening the newestchapter in this historic location.
This was the first event held at the new Pier 17 building,which began construction in 2014 after the previous building was damaged inHurricane Sandy. Guests to this special event were invited to preview the newbuilding and its one-of-a kind rooftop space, which was partially-tented forthe event.
Guests arriving at the pier were greeted by a candlelit walkwayleading them up to check-in. Upon disembarking on the rooftop, guests steppedinto an elegant, all-black main space glowing with blue Astera light tubesdesigned to maximize the views of the skyline. Onstage, Vargas Productions& the BSKI Band kept the energy high with alternating sets of DJ-spun tunesand popular dance hits.
The interior space was flanked by two clear navi-trac tentstructures, allowing guests to enjoy the breathtaking views while they enjoyedbuilt-out lounge spaces featuring a towering Champagne Bar and Bourbon Bar, signaturecocktails prepared at the 16’ diamond-cut ice bar by Okamoto Studio, and aneclectic menu of delicious foods provided by Olivier Cheng Catering.
Large French doors and a lighted path of LED tubes beckonedguests outside to the viewing deck to take in the gorgeous views and a livecarving of an ice sculpture, while sitting by inviting fire pits overlookingthe East River, wrapped in warm blankets and sipping hot apple cider toddys.
Sponsors for the night included Lincoln, who featured afully-loaded Navigator on the roof, and Heineken.
The night was filled with holiday spirit as attendees dancedthe night away atop of Pier 17.
Empire is honored to have produced this milestone event inthis historic and vibrant new location.
To learn more about Pier 17 and Seaport District visit www.seaportdistictnyc.com
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
