CoreMedia Systems 25th Anniversary Concert featuring O.A.R.’s Marc Roberge and Questlove
In January 2018 Empire was proud to work with CoreMedia Systems to produce their25th Anniversary benefiting the Good Tidings Foundation. Thehigh-profile charity concert featured celebrity talent with the goal of raisingfunds for the Good Tidings Foundation, a children’s charity that looks toequally support arts, education, athletics and dreams for youth fromcommunities of need all over the country.
Guests were welcomed to GothamHall, meticulously decorated in jewel-toned hues of blue and green velvet withgold accents to complement the golden dome of the 19th centurybuilding. Empire transformed the historic former bank into a sleekand modern lounge with a smoking room luxe atmosphere. Over 700 attendeesenjoyed passed hors d’oeuvres, food stations and specialty cocktails along witha photo booth activation, silent auction and an interactive digital graffitiwall.
The concert featured upbeat musicfrom DJ Natasha Diggs, a main stage performance from Marc Roberge of O.A.R. andfriends, and guests danced the remainder of the night away to tunes from famed DJQuestlove.
The host of the event, CoreMediaSystems, Inc. develops and supports CoreDirect, the advertising industry’s mostwidely used direct-response media management software. The system is used bymore than 100 direct response agencies and marketers to plan, buy, manage,measure and optimize direct response media campaigns.
Glenn DeKraker, the company’sfounder and CEO, addressed the crowd along with Larry Harper, the founder ofGood Tidings, who invited famed New York Yankees pitcher, CC Sabathia to the stageto say a few words about the Good Tidings Foundation and announce their latestproject in the Bronx to refurbish a Boys and Girls Club. During the evening, CoreMediagraciously presented a check of $334,000 as a donation to the Good Tidings Foundation,raised through the generous contributions of clients and friends in the directresponse industry.
Empire served asthe overall event producer, coordinated all logistics, catering, décor, talent acquisitionand coordination, technical production, program, staffing and onsitemanagement. Empire was proud to partner with CoreMedia Systems (www.coremedia-systems.com) to support the GoodTidings Foundation. To learn more and donate to the Good Tidings Foundation,please visit www.goodtidings.com.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
