Hanami by Namacha
When KIRIN, Japan’s beverage giant, wanted to find ways to increase their awareness and popularity of their green tea line, Namacha, Empire Entertainment Japan was called upon to deliver the task.
During this first seasonal campaign, held at the Ocha No Iroha building, guests were instantly engulfed in a sea of cherry blossom trees after entering the space. The fitting theme of the evening was “Hanami by Namacha”, or "cherry blossom viewing by Namacha".
KIRIN and Empire created an experience where one could relax and enjoy “Namacha” because of careful space design and eye for detail. Once guests made their way through the beautiful cherry blossoms, they were invited to enjoy original Namacha-inspired cherry blossom sweets. Building this installation at a prime location garnered multiple interactions and brand impressions over the course of the four day campaign.
Empire Entertainment is a proven leader of executing innovative, consumer-face brand marketing projects in worldwide markets.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
