An Album Launch Listening Party in Jackson Hole, WY
When MVD Inc, an innovative boutique experiential marketing production company, contacted Empire on Monday, May 28 asking what we were doing on Thursday, May 31 and whether we could help launch an album for a world-renowned musical artist, we couldn’t wait to find out more info!
Fast forward three days later 300+ journalists, celebrities, music industry executives, and local Wyoming residents convened on a ranch in Jackson Hole, WY to take in a musical experience they’d never forget.
Beginning in New York and Los Angeles on the morning of May 31, Empire and MVD worked with travel partners get 300+ guests on multiple private aircraft. Once in Wyoming, guests were shuttled to multiple properties and then to the Diamond Cross Ranch.
As horses roamed around the majestic property, surrounded by snow-capped mountains, guests were treated to BBQ, drinks and to keep them warm throughout the night ahead.
When it was time for the Listening Event to begin, guests were asked to head towards the bonfire, where Chris Rock kicked off the festivities. Following his remarks, the artists 24-Min album played, as the world-renowned artist and guests, including Nas, Big Sean, 2 Chainz, Lil Yachty, Desiigner, Teyana Taylor, Pusha T, Kid Cudi, Luka Sabbat, Scooter Braun, Peter Rosenberg, DJ Clue, Ty Dolla $ign, and Jonah Hill, danced and celebrated the release.
The next morning, guests were transferred back to the airport, where awaiting jets returned them home. While at the same time, coverage of the event saturated the news and digital channels worldwide.
For this event, Empire and the MVD Inc team worked with many other partners to pull off an unforgettable event within 72 hours.
Empire is a leading producer of music industry events and performances and has produced album launches for artists including Alicia Keys, Carlos Santana, Wyclef Jean, Barry Manilow and more.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
