Empire Creates an Evening of Cultural Immersion for Bloomberg LLP
As a part of Bloomberg’s Global Leadership Conference at Sea Island, Georgia, Empire created and delivered an original, immersive experience that took place over the course of a full evening to promote understanding of international business protocol in the emerging markets of China, Cuba, Nigeria and South Africa.
For this sophisticated, executive audience already fluent in international relations, Empire engaged, scripted and curated Ambassadors from each country to represent their nations and showcase their cultures and traditions. During cocktail hour, guests mingled with these International representatives and engaged in some light-hearted competition playing games indigenous to each culture. The Nigerian game of Ido was played on one side of the room while others enjoyed a game of Ping Pong with a professional Chinese player.
The transition from cocktails to dinner on the patio was signaled with lively Cuban dance and music.Once the first course was served, Cuban ambassadors and Cuba Libre cocktails greeted guests.
Throughout the dinner service, Chinese, South African and Nigerian Ambassadors circulated the room, visiting each table to deliver a brief presentation illustrating the various “Do’s” and “Don’ts” of their country’s business culture.
Bloomberg executives were entertained, informed and delighted.Desserts, coffee and tea were served in the foyer of the Sea Island Resort as guests were invited to a South African game of Jukskei in the gardens and espresso at a table of Cuban dominos or cubilete, the traditional dice game. Guests were also welcome to Chinese Oolong tea served by the Chinese Ambassadors in a traditional Tea Ceremony.
Empire is the premiere event production company for corporate conferences and bespoke, immersive content and experiences.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
