The Inaugural Bustle Rule Breakers Event Featuring Janelle Monae
Bustle Digital Group held their inaugural RuleBreakers event outdoors in Prospect Park in Brooklyn on September 22, 2018, featuring performances by Janelle Monae, Sofi Tukker, DJ’s Va$htie and Samantha Ronson and more. Empire produced the mainstage and other entertainment elements at the all-day immersive festival, designed to celebrate women who push boundaries, ignore convention — and of course, break rules—to further women’s rights.
The event was hosted by Sam Jones, who started the day by introducing The Big Quiet, a troupe that creates mass meditations for modern people. Attendees participated in a 30 minute meditation session, which ended with a performance by the Resistance Revival Chorus, a group of dozens of women who join together to sing protest songs celebrating collective joy and resistance.As DJ Va$htie spun, the Miss’ile roller skating dance team performed choreographed and super-fun roller skating dance routines, and guests were also treated to a surprise show by Brooklyn United, a marching band comprised of fifty or so boys and girls ranging in age from 6 – 17. The troupe marched into the audience which quickly made space for them in front of the stage where the kids wowed spectators with their high-energy musicianship and dancing.
Empire provided the staging, audio, and lighting for the mainstage and also coordinated and managed the various entertainment elements throughout the day. We are proud to produce some of the most exciting consumer-facing events on the planet, including the Bustle RuleBreakers event.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
