Empire Delivers Diana Ross for a Very Special Private Celebration

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August 1, 2018

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Empire was recently engaged to deliver a very special musical performance for a private anniversary celebration in the rooftop ballroom at the St. Regis Hotel in New York City.

For this intimate event for approximately 100 guests, Empire secured Grammy Lifetime Achievement Award Winner and Rock and Roll Hall of Fame member Diana Ross to perform a 50 minute set of her greatest hits to track with three backing vocalists.

From the first song, "Coming Out", guests were on their feet and spent the entire performance dancing to hits like “Ease on Down the Road,” “Do You Know,” “Upside Down,” “Can’t Hurry Love” and “Stop”.

With her voice and performance in perfect form, the hosts and guests were delighted with the performance and Ms. Ross even welcomed the hosts onstage at the end for a unique musical photo opportunity.

Empire is one of the world’s leading sources of headline entertainment for private events and celebrations.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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