The Barclays Center Cares Gala: Shining a Light on Brooklyn
On September 20, 2018, Empire had the privilege to serve as producer of the Barclays Center Cares’ gala Shining a Light on Brooklyn for the 2nd year.
Held again at The Liberty Warehouse, which is situated at Red Hook’s historic Pier 41, guests were treated to cocktails al fresco on the promenade with the New York Harbor, the Statue of Liberty, and the downtown Manhattan skyline as their backdrop.
When it came time to signal guests to proceed to dinner, the Brooklyn United Drumline, comprised entirely of schoolkids, marched onto the promenade for a spirited performance before lining the stairs ascending to dinner.
FOX 5 NY’s Rosanna Scotto hosted the evening’s program, which included performances by the Brooklyn Youth Chorus and Dmitry Razumov, Chairman of the Board of Directors for both the Brooklyn Nets and Barclays Center.
BSE Global CEO Brett Yormark honored Brooklyn community icons including Stephen Espinoza, President, Sports & Event Programming Showtime Networks, Inc.; Blue Marble organic ice cream; Ben Lovett, Co-founder & CEO of Communion Music and band member of Mumford & Sons; and National Grid, an electricity, natural gas & clean energy delivery company.
The evening ended with an after party DJ’ed by Jon Blak and featuring a green screen video flip book station and a Gif photo booth.
Barclays Center Cares connects all of the community efforts for the franchises affiliated with Barclays Center: the Brooklyn Nets, New York Islanders, Brooklyn Boxing, Brooklyn Hoops, Brooklyn Family and Brooklyn Show. Its mission is to develop sustainable community programs to improve the lives of kids and families in the areas of culinary arts, sports, sustainability and music education.
Barclays Center Cares supports more than 300 schools, food pantries, homeless shelters, health facilities and non-profit organizations. Every dollar that is donated to Barclays Center Cares goes directly to support programs helping New Yorkers in need.
Empire was proud to be selected by Barclays Center to support their work in the Brooklyn Community.
To learn more about Barclays Center Cares, visit http://www.barclayscenter.com/bccares
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
