adidas SPEEDFACTORY in Six Major Cities
From September 20th to 23rd at the Picture Gallery, adidas Japan held an event called “SPEEDFACTORY Tokyo” to introduce the future of shoe making and adidas innovation. Huge shipping containers toured through key cities. Inside, guests experienced the latest data capturing technologies used for customization. Limited models from the AM4 series were designed for London, Paris, NY, LA, Shanghai and Tokyo from AM4 and introduced in Japan for the first time. Empire coordinated local production, venue management, catering, guest takeaways (tote bag customization & on-site printing service), and on-site operation.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
