Bryant Park’s Tree Lighting Skate-tacular with host Alan Cumming
Among the many events that happen in New York City duringthe holidays, the Tree Lighting Skate-tacular at Bank of America Winter Villageat Bryant Park is among the most exciting and magical.
Working closely with the Bryant Park team, Empire identifiedcandidates for and ultimately negotiated for and secured Emmy and GoldenGlobe-nominated actor, Alan Cumming.
Working from an original Christmas tale, for which hecontributed ideas, Alan acted as the narrator of the event and read a story toa little girl. This story was punctuated with a series of live, on-iceperformances by Olympic and World Champion skaters including Johnny Weir, Meagan Duhamel & EricRadford and Kaetlyn Osmond & Jeremy Abbott.
The massive Christmas tree was lit just as Alan and the girlsang a song together and the show concluded with an immense fireworks displayand the opening of the rink to free skating to thousands of New Yorkers,courtesy of Bank of America.
Approximately 5,000 people were in attendance and the showwas also livestreamed on a variety of digital platforms.
Empire is a leading provider of celebrity talent and headlineentertainment for public and civic celebrations and events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
