Medidata NEXT 2018
Medidata is a global technology company with apassion for Life Sciences that is transforming clinical development across theglobe. Medidata recently hosted their 19th Annual NEXT Conferenceat Spring Studios in New York City, hosting over 1,100 attendees.
Known for its tagline “Where Science MeetsTechnology Meets the Future,” Medidata NEXT provides a space where like-mindedprofessionals, developers, data scientists, researchers, executives, andMedidata product experts connect, learn, and inspire each other.
Medidata took over every available space of Spring Studios,filling the venue with multiple sessions of thought-provoking content and an“Innovation Lounge” where attendees could fill up their coffee, grab a bite toeat, and network among sponsors and colleagues. Fourteen custom-built productdemos showcased Medidata’s current suite of solutions for biotech and pharmaceuticalcompanies that enable them to bring life-saving therapies to market moreefficiently and effectively.
Composed of overlapping general sessions andeight distinct breakout tracks, Empire was tasked with optimizing the space forboth large & small audiences for various sessions. Among the solutionsdeployed was a production design that allowed for the general session space tobe converted into two separate, fully-equipped breakout session spaces and backagain multiple times over the course of two days. Accomplishing this technicalengineering feat while ensuring flawless execution required detailed planningand advance technology design.
Empire and Medidata’s marketing and event teams workedtogether seamlessly to bring the Medidata brand to life across every inch ofSpring Studios. Bold, expressive signage stretched across the exterior,interior walls, and a series of bright LED screens, presenting Medidata’s brandand projecting a visual identity that reinforced their position as the leadinginnovator & disruptor in Life Sciences.
Empire is proud to collaborate with Medidata onthis annual, top-tier business event.
To learn more about Medidata NEXT and to view excerpts of NEXT 2018, please visit: https://www.youtube.com/watch?v=OH73SHvy1Z8&feature=youtu.be
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
