Salesforce World Tour Tokyo 2018
For the sixth year in a row Empire's Tokyo office served as producer of the leading Japanese IT event for Salesforce Japan.
Salesforce.com this year hosted over 10,000 attendees for a one day event at one of largest event and conference centers in Tokyo, the Tokyo Big Sight further expanding upon the size of this annual event.
This year’s keynote speakers included Parker Harris (Co-Founder & CTO Salesforce) and Shinichi Koide (Chairman, President & CEO Salesforce Japan) along with illustrious speakers from various companies.
This year’s exhibition hall also highlighted the growth of Salesforce with the further increase to over 90 companies. It also contained several of the 10 simultaneous breakout sessions within the expo hall making the area a constant buzz of action and communication between speakers, booth staff and guest through the course of the day.
Empire’s Tokyo-based Asia division was responsible for all event design, production and management, including technical production and coordination and continues to support Salesforce in showcasing the latest in technology and cloud services.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
