Bravo's Project Runway Premiere
After a 10 year hiatus, Project Runway will return to Bravorevamped and better than ever with a new host, mentor, and judges. Airing it’s 17thseason premiere on Thursday, March 14th 2019, this culturally iconictelevision show features 16 designers showcasing their innate talent forfashion design in a nail-biting reality experience not to be missed. Bravo Media called on Empire to produce ahighly glamorous bash to welcome the show back to its originating network.
The momentous premiere was celebrated by the show’s judges KarlieKloss, Christian Siriano, Brandon Maxwell, Elaine Welteroth and Nina Garcia atVandal in New York City. Drawing inspiration from the venue’s decor featuring world-renownedstreet artists, Empire designed five rooms with creative and bold activations forthe 250 guests to explore. Upon entry, guests were immersed in a fun-house inspiredcheckered room with Bravo’s Project Runway logo stretching across the wall inblack & white. Once inside, a hallway of dress forms inspired by those usedin the show drew guests into the main event spaces.
Red carpet festivities and guest arrivals were accompaniedby custom stenciled cocktails and passed hors d’ouevres. A velvet curtainentrance to the next room revealed a runway with an eye-catching LED arch andfloor-to-ceiling images of the judges. Among the activations were two live artperformances; The Bumby’s anonymous “Fair and Honest Appraisal of YourAppearance,” and Once Upon a Laurén & Jen Mussari live painted custom, brandedmake-up pouches.
Another room installation featured a full size bar cartadorned in florals and foliage, the perfect backdrop for a celebrity andinfluencer photo op. The cart, surrounded by accessory walls filled with metallicheels, boxes and notions, transported guests to the work room familiarly seenon the program.
In the main party room, guests enjoyed passed hors d’oeuvresand food stations inspired by street food from Chile & Barcelona. DJ HannahBronfman kept the crowd dancing all night long, especially the contestants!
Before screening the never-before-seen clip of Season 17, NBCUniversalLifestyle Networks’ President Frances Berwick and new Project Runway host KarlieKloss gave brief remarks about the show while guests continuedthe fun until the end of the night.
For more on Empire’s past work with Bravo Media, please click here.
Empire is a leading producer of premieres for television,motion picture and other media & entertainment clients.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
