Target Financial Community Meeting 2019
Target onceagain called on Empire to produce their 2019 Financial Community Meeting – anannual presentation to analysts and media held at 583 Park in Manhattan. Targetreported on their 2018 earnings and growth as well as their plans for theremainder of 2019 and beyond.
Doors wereopened to guests an hour prior to the start of the meeting, giving them time todine on a catered breakfast and mingle with their peers. Opening remarks werebriefly given by John Hulbert, Target’s EVP of Investor Relations. John wasfollowed by Target CEO Brian Cornell who spoke on the company’s successes andgrowth from past year as well as where he would be driving Target in the comingyears. Brian was followed by CFO Cathy Smith and COO John Mulligan who spoke onthe investments Target has made and will make, ongoing innovations that buildon the durable model they have created over the past two years, andimprovements that have been made and will continue to be made to their guest fulfillmentservices. The presentation was brought to a close with Brian Cornell, onceagain, taking the stage to sum up what they had spoken on that morning and toreaffirm Target’s goals for the future.
Immediatelyfollowing remarks by Cornell, Hulbert, Smith and Mulligan, CNNtweeted a link to an article that commented ‘Target had its bestyear [in 2018] since 2005’ which truly captured the feeling in the room.
After thepresentation, Cornell remained onstage for a Q&A segment where guests weregiven the opportunity to personally interact with Cornell and all of the otherTarget Leadership Team.
Following thegeneral attendee Q&A session, select media personnel were invited to enjoya casual lunch spread followed by a more intimate on-the-record Q&A sessionbetween the media & Cornell.
In additionto the remarks given by the Target Leadership Team, Cornell participated inone-on-one interviews with CNBC, Bloomberg, and Yahoo! Finance to furtherdiscuss their successes.
Empire workedclosely with the Target Creative team to bring the brand to life in a verysleek and modern aesthetic. Guests were seated in white chairs, at white tableswith a Target-red agenda for the meeting adding a splash of color to the room.Empire also fabricated a custom built 5-foot high by 20-foot long frostedplexiglass stage scape with a white Target bullseye to act as the backdrop onstage.
In additionto the room & stage design, Empire managed all technical aspects of theprogram, as well as catering, venue logistics and permitting.
Empire isvery proud to once again collaborate with Target, a Fortune 50 company, tocreate and execute this top-tier business communication event.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
