Fox Corporation Investor Day
Following the acquisition of 21st Century Fox by The Walt Disney Company in March 2019, Fox Corporation embarked on a bold new path of growth with its retained divisions: Fox News Media, Fox Sports, Fox Entertainment & Fox Television Stations.
As part of this new journey, Fox Corporation convened an Investor Day event as a platform for the company’s top leadership to share the company’s new strategic direction with the global financial community. The Investor Day event would need to present the company’s future vision flawlessly to this critical audience. Empire was entrusted to serve as the producer of all aspects of event. Working closely with Fox’s Los Angeles-based Creative Services and Special Events team and the New York-based Operations and Finance teams, the team secured the auditorium at historic One Madison Avenue building. Empire transformed the 110 year old space into a future vision of innovation with a set that included a custom LED stage and scenic screen surrounds showcasing three large LED walls (with design direction by David Korins Design). The program, which included both a live conference and a livestream transmission, began with Chairman Rupert Murdoch who welcomed the audience before turning the stage to Executive Chairman and Chief Executive Officer, Lachlan Murdoch. Following remarks by Lachlan Murdoch, Chief Operating Officer, John Nallen, took the stage before handing it off to the heads of the four divisions of Fox Corporation. CEO of Fox News Media, Suzanne Scott, CEO & Executive Producer of Fox Sports, Eric Shanks, CEO of Fox Entertainment, Charlie Collier, and CEO of Fox Television Stations, Jack Abernathy each presented their divisional plans and performance in multi-media presentations that featured multiple videos and extensive animated graphics for each portion. After a short break, the audience was treated to a panel discussion with the commissioners of Major League Baseball, Rob Manfred, and the National Football League, Roger Goodell, who shared their insights on relationships the leagues have with FOX Sports.
Chief Investor Relations Officer, Joe Dorrego, led a question and answer period and Chief Financial Officer, Steve Tomsic presented the company’s overall financial performance.
In addition to the mainstage program and livestream, Empire also designed and staffed the registration, lounge and reception areas, all based on the new Fox Corporation visual design.
The flawless program came off not only on time and on budget but was, in the words of the client, “An Awe-inspiring feat.” Empire has been proud to serve Fox for over 15 years and is a major production resource to many of the world’s largest media & entertainment companies.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
