Giorgio Armani Cruise Collection Fashion Show
For the first co-ed Cruise Collection fashion show, Giorgio Armani has chosen Tokyo in homage to the designer's affinity with the Japanese culture and aesthetic. Hidetoshi Nishijima, Uma Thurman, Honami Suzuki, Takumi Saito, Kento Yamazaki, Tadao Ando, Moka Kamishiraishi and Tomoyasu Hotei (HOTEI) were some of the famous faces who took their front row seats at the fashion show. To close the show, a longtime favorite Ai Tominaga, one of the country’s most well-known models, walked the runway.
Empire was contracted to support id creations, a Shanghai-based international production house, with the Livestream production of the event on Instagram. Thousands of followers watched the show live on Instagram and over 20,000 post event on IGTV.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
