Red Bull: Playing it Old School
Red Bull Japan was recently looking to produce a television documentary about Japanese technology that spoke to its youthful audience. The story: How Japanese products like the Technics SL1200 turntable contributed to the birth of hip hop and how the Sony Walkman led to the “Personal bubble phenomenon.”
Empire’s staff film producer/director, Bruce Nachbar, worked with Strategy SET, a Tokyo-based creative agency, to produce and direct a film that told the story of the cultural upheaval brought about by these technologies and how music creation and consumption were changed forever.
The 44 minute long, feature documentary included interviews with artists, historians and many of the players who witnessed the transformation first hand as well as vintage footage and music.
Check out Playing it Old School:How Japan changed the world at:
https://www.redbull.com/int-en/films/AP-1PB6VN4ZH1W11
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
