Two Headline Concerts In Two Nights - Train & Imagine Dragons
One of the world’s leading automotive companies tasked Empire withsecuring two fantastic nights of concert entertainment for their Dealer Meetingin Chicago in August 2019, and Empire delivered with Train and Imagine Dragons.
On the first night, the 2,400 auto dealers and their spouses gotto see firsthand why Train is one of the best bands available for corporateevents. Lead singer Pat Monahan always works the crowd with hisincredible vocals, great songs, and sense of humor. When the band wasn’tperforming their own smash hits, like the Grammy-winning “Drops Of Jupiter” and“Hey Soul Sister”, they delivered widely-known cover songs like “UnderPressure” and “Reeling In The Years”. And as usual, Pat invited attendeesto join him onstage to help sing Journey’s “Don’t Stop Believing” which isalways a highlight of Train’s shows.
Word among the guests was that the Train performance would bedifficult to top. But Imagine Dragons hit the stage on night two, andfrom the opening notes of their blockbuster “Believer”, it was obvious thecrowd was in for another great night. Between hits like “Demons”,“Thunder”, and “On Top Of the World”, lead singer Dan Reynolds spoke about theimportance of equality, loving yourself for who you are, and the urgency of gettingtherapy for young people suffering from depression. And when the bandclosed the show with their #1 smash “Radioactive”, punctuated with pyrotechnics,confetti cannons, and streamers, it was an over-the-top ending for twoincredible evenings.
Empire has been securing headline entertainment for special eventssince 1993. From classic artists such as Elton John and Stevie Wonder, tothe hitmakers of today like Train and Imagine Dragons, we are honored toprovide the best in musical and comedic entertainment for our clientsworldwide.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
