Uber Eats Future of Food Summit, APAC
Creating meaningful connections between Uber Eats and its partners was a common theme throughout the recently held Future of Food Summit in Hong Kong as the company continues to invest in Asia Pacific where consumers order more Uber Eats than any other geography in the world!
Empire Entertainment Japan x Pico TBA were proud to produce this 2-day summit, partnering with Uber Eats Global Creative team, which hosted around 300 industry and opinion leaders from Asia Pacific as well as notable F&B figures from around the region including Coca-Cola, Cafe Coffee Day, Burger King, Baskin Robbins, Guzman y Gomez, Chai Time and more.
The summit was kicked off by Mr. Raj Beri, Head of Uber Eats APAC who talked about the state of food on demand in Asia Pacific, followed by a fireside chat about how technology is changing the way we eat, keynotes, panel discussions and networking opportunities. There were also various experience zones, workshops and food drops for the attendees to enjoy.
Empire x Pico TBA was involved in the concept development, planning, venue management, production and operations.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
