adidas Japan ALL BLACKS #CreatorsUnite Art Exhibition
Expanding the #CreatorUnite conversation, “unifying the powers of sports”, Adidas Japan, the New Zealand National Rugby Association and Empire Entertainment launched the “CreatorsUnite Art Exhibition”.
With the theme “ALL BLACKS” (New Zealand Men’s Rugby Union), Famed Japanese artist Noritake Kinashi including 17 other Japanese creators from various fields of modern art, illustration, calligraphy, and graffiti created artwork that unites athletes and creators.
Each art piece was released online from September 14th, and was displayed in the Adidas Brand Core Store in Shibuya Japan from September 15th to September 27th.
Empire Entertainment responsible for creating and managing the exhibit, handling the media kick-off and fan event, produced yet another successful event with Adidas Japan.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
