ONE Martial Arts Fan Fest
To commemorate one week before ONE Championship held its 100th event at the historic Ryogoku Kokukikan, ONE with the help of Empire held its very first Martial Arts Fan Fest.
Held at the Bellesalle Shibuya Garden, the ONE Championship Fan Fest celebrated the best of martial arts with the world’s top martial artists and fighting game esports players.
Selected fans received the opportunity to participate in Autograph and Meet
and-Greet sessions with ONE Championship CEO Chatri Sityodtong, as well as their favorite ONE Championship athletes and ring girls. In the ring there were also special martial arts demonstrations from organizations; Shin Karate, Shooto, and Pancrase, including martial arts seminars and open workouts with marital arts superstars Demetrious Johnson, Aung La N Sung, Miesha Tate, and Shinya Aoki.
On the competitive esports spectrum, ONE Esports had partnered with Bandai Namco and Capcom to hold the ONE TEKKEN Invitational and ONE Street Fighter Tokyo Challenge, This gave the community the opportunity to compete against some of the top fighting game players in the world. The winners of these challenges would receive for a combined prize pool of over 3.5 million JPY.
Rich Franklin’s ONE Warrior Series: Japan vs. the World which will see one athlete earn a USD $100,000 contract with ONE Championship was broadcasted live globally with Abema TV being the broadcaster sponsorship.
Empire responsible for event planning, production, managing and operations, produces yet another successful event with ONE Championship
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
