adidas Original at Atmos Con Vol. 7
When adidas Japan wanted to make a statement at Atmos Con Vol. 7, one of Japan’s largest sneaker conventions, they call upon Empire Entertainment Japan to help design and execute the perfect booth experience.
Held at Hikarie Hall Shibuya, Atmos Con Vol. 7 brought out thousands of sneakerheads for a multi brand retail experience featuring some of the globes most coveted kicks. This included Nike Sportswear, Asics, Crep Project, Fila, Puma, and Reebok Classics.
Inspired by the design of their latest footwear, the “NMD_R-1 G-SNK”, a glow-in-the-dark all-over snakeskin prime knit, an installation was created that swallowed visitors with designs of phosphorescence snake motif. Including this unique experience, the first 200 people that purchased the shoes & t-shirt set were gifted a silk screen designed tote bag.
Empire Entertainment Japan handling all aspects of production and operation, produced yet another successful event with adidas Japan.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
