BravoCon: Dining Experiences
Bravo Media hosted the first ever BravoCon, a three-day orchestrated production bringing together 80+ “Bravolebrities” and 10,000 fans who can’t get enough of them. The immersive experience included 50 live events consisting of panels, photo ops, live tapings and parties that allowed for interactions with Bravolebrities from every franchise. Top-tier Bravo talent and producers shared stories and connected with their superfans in a way that had never been done before.
The robust programming schedule was held across three venues – Skylight Modern, Union West and Manhattan Center. In addition to the live events, Bravo provided experiential activations at all their venues which gave attendees an inside look into their favorite shows.
In addition to all that came with a pass to BravoCon, Bravo offered premium buy-up experiences for purchase catered to their biggest fans. Within Union West, there was a separate, private restaurant built for 80+ guests to enjoy. The meals included Top Chef Dinners, a Southern Charm Brunch and a Bravopalooza Brunch. Empire was engaged to manage the F&B and overall operations of each experience.
On Friday, Saturday and Sunday evening, the three most recent “Top Chef” Winners designed a custom menu for two seatings. The chefs mingled with restaurant-goers while they enjoyed their entrees and Bravo-themed cocktails.
On Saturday morning, five cast members from “Southern Charm” wined and dined with guests who came dressed in their best southern flair. Among the brunch options, Chicken and Waffles was the most popular dish.
On Sunday Morning, a mix of top-tier Bravolebs from “The Real Housewives” franchise, “Summer House”, “Southern Charm”, “Vanderpump Rules” and “Below Deck” had the opportunity to engage with their most dedicated fans over Bloody Marys and Mimosas at the Bravopalooza Brunch.
For more on Empire’s past work with Bravo Media, please click here.
Empire is a leading producer of branded events and premieres for television, motion picture and other media & entertainment clients.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
