Shibuya Ghost in the Shell Night by au 5G
As part of the campaign showcase for the original Netflix anime “Ghost in the Shell SAC_2045,” the latest installment in the long running Ghost in the Shell franchise, Shibuya 5G Entertainment Project and Empire co-produced the “Shibuya Ghost in the Shell Night by au 5G”.
Produced in response to social distancing measures, Tokyo’s famous Shibuya high streets were transformed into a futuristic entertainment showcase with mixed reality content, the “Virtual Shibuya.” The use of 5G and the latest cutting-edge technology connected the real Shibuya to a virtual space, combining the realms of the digital and real world. Visitors were able to walk around freely, visiting the stage and iconic Shibuya landmarks. “Shibuya Ghost in the Shell Night by au 5G” garnered over 50,000 viewers.
Viewers tuning into “Virtual Shibuya” with their own avatars using smartphones, PCs or VR devices, found a variety of online events held inside the virtual event space. Talk shows and performances included SEKAI NO OWARI’s DJ LOVE, virtual YouTuber and member of Nijisanji Ange Katrina, Chinatsu Wakatsuki of Future Design Shibuya, and Naohiro Ukawa of S/U/P/E/R DOMMUNE.
Empire’s scope of work included implementation planning, run-of-show direction and the performers & staff briefing.
Empire is a leading producer of virtual and digital events. We strive to deliver the same high production value, immersive and interactive qualities we are known for in live events to virtual audiences. Please contact us for more information on Virtual Events and to request a copy of the Empire Virtual Events Guide.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
