The Japan Society Annual Dinner Reimagined
As a new reality set over New York City with the outbreak of COVID-19, the Japan Society moved swiftly to engage their supporters in the United States and Japan around a “Reimagined” virtual version of their signature Annual Gala fundraiser.
With new leadership at the Japan Society, and the inability to open its doors due to Covid, this was a singularly important time to tell the story of Japan Society’s work building bridges between the United States and Japan, and to recognize those who’ve made indelible contributions to the U. S. - Japan relationship. To accomplish this, Japan Society turned to Empire’s New York and Tokyo offices to produce an Annual Gala Reimagined like never before.
Working on an accelerated timeline, across 12 time zones and two languages, and entirely remotely, Empire’s team of producers, creatives, video editors, and technical directors supported the Japan Society with an event narrative strategy, content development, run-of-show, scripting, graphics, animations, host coaching, rehearsals, pre-recording sessions, pre-recorded package production, technical production and the livestream broadcast.
Incorporating a beautifully-scripted video broadcast, streamed to viewers worldwide, and five curated live virtual sponsor receptions, the NY-evening / Japan-morning event brought together leaders from government and business to raise money and awareness for the century-old organization. Program highlights included participation from:
· Japanese Prime Minister Shinzo Abe
· Co-hosts Mika Ahn, Japanese Television Personality & International Model and Joshua W. Walker, President and CEO of Japan Society
· Daniel P. Amos, Chairman and CEO, Aflac Incorporated
· Governor George Pataki, 53rd Governor of New York State
· The Honorable Caroline Kennedy, Former US Ambassador to Japan
· Ambassador Joe Young, Chargé d’Affaires, US Embassy, Japan
· Pianist Yuri Aoki and Soprano Yunuet Laguna, Lindemann Young Artist Program, Metropolitan Opera
The virtual event’s culminating moment was a heart-felt presentation of the Japan Society Award by Dr. Larry Kominz to Japan’s very own “national treasure,” Mansaku Nomura – celebrated for his life-long commitment to Japanese Kyogen (traditional Japanese comic theater), and cross-cultural exchange.
Founded in 1907, the Japan Society is a leading U.S. organization committed to deepening mutual understanding between the United States and Japan in a global context. Now in its second century, the Society serves audiences across the United States and abroad through innovative programs in arts and culture, public policy, business, language and education.
Empire Entertainment is honored to work with Japan Society and support its critical mission.
Highlights of the program can be seen here.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
