Adidas Brand Center RAYARD MIYASHITA PARK Art Work
As part of adidas’s new initiative, “END PLASTIC WASTE”, adidas Japan, in collaboration with Empire artist Shinpei Kashihara has co-created artwork for adidas Japan's first “Sustainability Area”.
Opening on July 28th in the adidas Brand Center RAYARD MIYASHITA PARK, adidas Japan’s largest store, guests were greeted by large banners on the 1st and 2nd floors. Designed by single-stroke painter, Nande, “by using a single stroke, human beings, nature and society can all be connected.” This design, combining the motifs that symbolize Tokyo, Sports, and the adidas logo, created a new “gateway” to Shibuya, Tokyo.
The mural of the Sustainability Area, designed by Shinpei Kashiwara with Chikako Kai of the Creative & Artist Unit “RON TOPAS Creative LAB”, beautifully decorated the store. Under the “END PLASTIC WASTE” message, recycled polyester and fabrics were used in these designs.
Empire is proud once again to work with the Adidas Brand and continue to act as a leader in producing global sports brand events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
