Krispy Kreme Times Square: A Virtual Sweet Peek
As a sweet surprise amidst the pandemic, Krispy Kreme announced that its first global flagship shop – the highly anticipated Times Square Flagship Shop located at 1601 Broadway (at West 48th Street) – is scheduled to open in NYC on September 15, 2020. The 4,500-square-foot shop will deliver an immersive Krispy Kreme doughnut theater experience, including hot and fresh Original Glazed Doughnuts produced inside the shop 24 hours a day.
Empire was brought on board to produce and livestream the Sweet Peek virtual tour for press on August 25, 2020. In showcasing the flagship’s deliciously interactive and one-of-a-kind hot doughnut experience, Empire worked closely with the FleishmanHillard team to create and develop the run-of-show, storyboard, and script to highlight all of the shop highlights.
Empire’s scope of work also included talent advance and rehearsals, technical production, live broadcast, motion graphics, and filming & editing of footage into the virtual experience.
Empire is delighted to have worked with Krispy Kreme and FleishmanHillard to help bring more joy to the heart of New York City.
Please visit the Krispy Kreme Times Square shop starting September 15!
For more information on Virtual Events and to request a copy of the Empire Virtual Events Guide, please contact us at info@empireentertainment.com.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
