GoDaddy Virtual User Conference
On September 29, 2020, Empire produced a day-long virtual conference for GoDaddy users. Over 11,000 people registered for the free conference to hear about what GoDaddy is doing to help entrepreneurs with their web presence. CEO Aman Bhutani led off the morning plenary, with special guest, Radio Personality and Author Guy Raz wrapping the session. Guy also came back for the closing session to take live questions from the attendees. In between the two plenaries, there were working sessions with GoDaddy engineers and partner organizations talking about best practices for online sales. There also were chat lounges, speaker directories and a place to sign up with one-on-one sessions with a GoDaddy Guide for personalized assistance.
Empire worked with GoDaddy to structure the event, build the registration and event site to their specifications, and produce the event using several studios. Support kits were sent to the speakers, including ring lights, microphones, headphones, cameras, custom printed fabric backdrops and laser-cut acrylic logos.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
