Longchamp x Pokemon Pop-Up Experience
Thanks to Longchamp, Pokémon GO, the famous AR video game, will be taking up residence in the French capital. The French luxury brand launched a whole collection featuring Pikachu, arguably one of the world’s most iconic animated characters. Prior to its worldwide release, Longchamp Japan called upon Empire to help design and execute the perfect pop-up experience.
Located at the Longchamp La Maison Omotesando, guests were greeted with an original Longchamp x Pokemon face masks and an adult size statue of Pikachu. From floor to ceiling guests were surrounded by all things Pokemon.
The collection, the “LE PLIAGE® CUIR POKÉMON" and “LE PLIAGE® COLLECTION POKÉMON, includes bags and small accessories in the black and white LGP canvas and embossed leather. The Longchamp x Pokemon collection released internationally on October 14 and available for advance purchase from October 9 in Japan at the Longchamp La Maison Omotesando and Ginza locations as well as Longchamp Japan’s online store.
Empire was tasked with the planning and the overall production to ensure a smooth event from start to finish. We are proud to once again work with Longchamp and continue to act as a leader in producing global fashion brand events.
Longchamp x Pokémon https://www.longchamp.com/jp/ja/longchamp-pokemon/
Official Online Store https://www.longchamp.com/jp/ja
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
