Longchamp Japan
From August 21st to August 31st, 2020 at the beautiful shopping complex, Omotesando Hills, Longchamp Japan with the help of Empire held the MY PLIAGE® SIGNATURE pop-up event.
The MY PLIAGE® SIGNATURE, a new line of eco-friendly canvas bags launched in April is a line dedicated to the customization of the iconic LE PLIAGE® bag. With the MY PLIAGE® SIGNATURE, Longchamp lets you design striking customs bags. From the letters and numbers that you want to appear on the bag, guests have a total of 7.2 million color patterns to choose from. If they had trouble in choosing their colors, they were taken to the “Lucky Color Horoscope Corner”. Published in VOGUE GIRL, in collaboration with "Shiitake Unari Fortune Telling”, using keywords and facial recognition technology, this device helped guests choose their color patterns. Also included was popular Japanese illustrator and artist foxco's original artwork on display.
Empire worked with Longchamp Japan in the overall planning, production and management of the event. We are proud to once again work with Longchamp and continue to act as a leader in producing global fashion brand events.
MY PLIAGE® SIGNATURE: https://www.longchamp.com/jp/ja/mypliage
Online Store: https://www.longchamp.com/jp/ja
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
