Balmuda 'the Cleaner' Product Launch Event
BALMUDA, Japan’s award-winning appliance & computer accessories manufacturer, held a product launch event for their "BALMUDA The Cleaner", a hover-style cleaner that delivers "a whole new cleaning experience."
The launch event was held at the KASHIYAMA DAIKANYAMA, a modern glass gallery, cafe, restaurant & bar complex in Tokyo, where the product was announced and showcased to the media, emphasizing its style, cleaning power and usability.
Empire was tasked with the venue design, event direction and management.
We is proud to work with BALMUDA once again and to continue our live event work as a leader in executing innovative, consumer-faceing brand marketing projects around the world.
BALMUDA Site: https://www.balmuda.com/jp/
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
